Used car dealers have always faced a dynamic market that is constantly changing. However, there are new challenges which make it difficult to source used inventory. Due to the fluctuating demand of the market, increased competition by online platforms, and a lack of wholesale inventories, it is more difficult than ever for dealerships to maintain adequate levels of used cars.
The Challenges of Sourcing Second-hand Inventory
Inventory Management Strategies must be innovative to meet the growing demand for used vehicles. Used vehicle acquisition can be a difficult task due to the unpredictable nature of this market and its stiff competition.
Fluctuating market demand
The fluctuating demand for used inventory, which is influenced by factors like economic conditions, consumer preferences, and seasonal trends, can be a challenge. It is difficult to predict which models or makes will be in demand at a given time. This can lead to an oversupply of vehicles, and a failure to sell them in time for a profit.
Online platforms are a major competitor.
Some used car dealers find it hard to compete with independent online platforms that offer shoppers a variety of options. Due to this, many traditional dealerships have upgraded their websites in order to provide comparable service, pricing and convenience.
Wholesale inventory shortage
Car dealerships find it hard to source used vehicles because of the lack of wholesale inventory. Recent data show that the average age for vehicles on the roads has reached a high of 12.5.. The reason for this is that rising interest rates and fluctuating car prices have prevented drivers from making large financial commitments in order to replace their vehicles, which has caused wholesale inventories to continue to drop below normal levels.
Smarter Inventory Sourcing
It is still possible to source used cars despite the current market conditions. Here are a few effective methods you can use:
1. Participate in virtual auctions
Auto auctions are a great place to find vehicles that meet your customer’s needs and wants. Don’t limit your search to local auctions. Explore nationwide. You can get a wider range of vehicles, no matter where your dealership is located, by tuning in to virtual auctions. This not only saves time but also allows you to have access to higher-quality cars. You can also bid from anywhere and at any time, which allows you to take part in several auctions at once, possibly securing better prices.
2. Leverage technology
It is essential to utilize all the tools available to you to maintain your stock. CRM software allows you to create a proactive approach to sourcing used cars, by giving you access to a resource that is underutilized: your existing customer base. You can use the CRM’s detailed data to identify potential buyers, track past purchases, and predict when customers are ready to trade-in or sell their vehicle.
3. Source of the service department
service drives make up more than half the profit for most dealerships. Repeat customers give you access to a variety of used cars. Offer discounts on vehicles to customers who visit your dealership for oil changes and other services. This is especially important for those with expensive repair bills. Some dealerships even have recruitment programs for their service departments that offer incentives to technicians who refer customers to the sales department.
4. Buy directly from private sellers
Private sellers offer cars in good condition at competitive prices. This can help you increase the profit of your used vehicle inventory. It is important to build trust with the vehicle owners and establish relationships. This can be achieved by providing fair appraisals, excellent customer service and showing your expertise in used car markets. You can save money on the purchase of vehicles by sourcing them from private sellers.
The Road Ahead
Dealers are finding it harder to maintain their normal inventory due to fluctuating market demand, a lack of wholesale inventories and the increased competition online. Dealers can source used inventory by attending virtual auctions and leveraging technology. They can also buy from private vendors or sourcing through the service department.